Social media, and specifically Instagram, has always been important to me because I get to interact with people and hear their stories and, as a brand, we are able to illustrate our specific point of view. We’ve never paid influencers and we are blessed with a loyal following of people that believe in the power of plants. Social media and celebrity love can help in the moment, but if the products don’t live up to the hype, it doesn’t matter. We have incredible customers with even more intriguing backgrounds. What is the impact that celebrities and social media have had on Moon Juice's success?īacon: We have a product that actually works and there is a real need for it –that’s what draws people to Moon Juice. Gross: Celebrities like Gwyneth Paltrow, Emma Roberts and Shailene Woodley are fans of Moon Juice. ![]() In the evening, I like to unwind with a Beauty Dust Tonic and some dark chocolate. I love green juice and drink it throughout the day. I avoid wheat, sugar and alcohol and instead fill my diet with adaptogens, plants, fermented vegetables and fats like almond butter, avocado and coconut. It’s usually as simple as being done with dinner between 7 pm and 8 pm and not having breakfast or lunch until 11 am or noon. Take control of your education and your path.īacon: On weekdays, I try to leave 16 hours between eating my last meal and eating my next meal. Gross: What advice do you have for other women who hope to start their own businesses?īacon: Follow your passion. The biggest reward is getting to see how the products are changing people’s lives. Now I’m lucky enough to be surrounded by an amazing, dedicated team which has lifted a little bit of the pressure off me, but I am still incredibly involved which takes me away from family, friends, life and normal human stuff. When we opened our first store in Venice I was a single mom to an infant, and I was doing it all–managing the store, making the juice and interviewing and training employees. The work is and was all-encompassing–especially in the beginning. Gross: What has been the biggest challenge and, on the flip side, the biggest reward of starting Moon Juice?īacon: One of the biggest challenges has been having to give up time with my kid. We are truly committed to bringing health and happiness to people and the planet through plants. ![]() My job is being a manager, cheerleader, salesperson and marketer for the plants that have saved my life. I started Moon Juice because I wanted to bring the power of plants to people. Working in restaurants was an amazing experience, but I eventually felt a pull to bring the plants that had helped me so much to a larger audience, which is where Moon Juice comes in. I was working in kitchens and, on the side, studying the power of raw plants and herbs to heal conditions I’d had since I was a teenager. ![]() Although adaptogens aren't new, Bacon has given them a rebrand and an Instagrammable aesthetic that is attractive to wellness-minded people and even Goop's founder, Gwyneth Paltrow.Īs a young adult, I traveled the world, went to culinary school and eventually wound up in fine dining, working with amazing chefs. Moon Juice sells a range of adaptogen-based products that they say will "help expand your body's capacity to handle mental, physical and emotional stress." People practicing herbal medicine have used natural plants, herbs or plant extracts called adaptogens to help regulate the body for years. The company describes Moon Juice as "a healing force, an etheric potion, a cosmic beacon for those seeking out beauty, wellness and longevity" and says that it helps people live a "holistic lifestyle." Amanda Chantal Bacon burst into the wellness industry early on and founded her company, Moon Juice, in 2011. The health and wellness industry is booming, leading to an emergence of new boutique fitness studios, meditation classes, athleisure brands, wellness publications and healthy food and supplement companies.
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